Last updated: September 2026

Garden of Abi respects your privacy and is committed to handling your personal information thoughtfully, transparently and securely.

This Privacy Policy explains what information we collect when you visit gardenofabi.com, purchase a product or service, join our mailing list or waitlist, register for an event or programme, or otherwise interact with Garden of Abi.

1. Who Is Responsible for Your Data?

The data controller is:

Abi Loves AG
Trading as Garden of Abi

Registered office:
Gen-Guisanstr.1, 5000 CH-Aarau

Company registration / UID:
CH-400.3.926.208-0

Email: [email protected]

For questions concerning your personal information or to exercise your data-protection rights, please contact us at the email address above.

2. Information We May Collect

Depending on how you interact with Garden of Abi, we may collect:

Identity and Contact Information

• Name
• Email address
• Telephone number, where provided
• Billing and delivery address

Order and Transaction Information

• Products or services purchased
• Order history
• Amounts paid
• Payment status
• Returns or customer-service information

Payment card information is processed by our payment provider and is not intended to be stored directly by Garden of Abi.

Newsletter and Communication Information

• Email address
• Newsletter subscription status
• Communication preferences
• Interaction with emails, where this functionality is enabled

Programme and Waitlist Information

• Registration for The 90-Day Journey or another Garden of Abi programme
• Waitlist status
• Programme purchases and payment status
• Information you voluntarily provide in programme-related forms or communications

Event and Booking Information

• Event registrations
• Booking information
• Attendance-related communications

Website and Technical Information

Depending on your cookie preferences and the technologies used on the website, this may include:

• IP address
• Browser and device information
• Pages visited
• Website interactions
• Cookie identifiers
• General analytics information

We aim to collect only the information reasonably necessary for the relevant purpose.

3. Why We Use Your Information

We may use your personal information to:

• Process and fulfil purchases
• Arrange shipping and delivery
• Process bookings and programme registrations
• Manage payments and payment plans
• Provide access to digital products and programme materials
• Administer The 90-Day Journey and other Garden of Abi experiences
• Manage Journey and other waitlists
• Respond to enquiries and customer-service requests
• Send transactional communications relating to purchases, bookings or programmes
• Send newsletters and Garden of Abi communications where you have subscribed or where otherwise legally permitted
• Maintain and improve the website and customer experience
• Protect the security and integrity of our website and business
• Maintain appropriate business, accounting and legal records
• Comply with legal and regulatory obligations

4. Legal Bases for Processing

Depending on the circumstances, we process personal information on one or more of the following bases:

Performance of a Contract

Where information is necessary to process an order, deliver a product, administer a booking, provide a programme or service, or otherwise fulfil our agreement with you.

Consent

Where you have actively chosen to receive certain marketing communications or consented to particular uses of your information.

You may withdraw your consent at any time.

Legal Obligations

Where we are required to retain or process information for accounting, tax, regulatory or other legal purposes.

Legitimate Interests

Where reasonably necessary to operate, protect and improve Garden of Abi, provided those interests do not override your rights and interests.

5. Newsletters & Marketing

If you choose to subscribe to From My Garden to Yours, join a Garden of Abi mailing list, or register for certain updates, we may use your email address to send you the communications you requested.

Our email communications are currently managed using MailerLite.

You may unsubscribe from marketing emails at any time by using the unsubscribe link contained in the email or by contacting:

[email protected]

Unsubscribing from marketing communications will not prevent us from sending essential transactional messages relating to an order, booking, payment or programme you have purchased.

6. The 90-Day Journey Waitlist

If you register your interest in The 90-Day Journey, your information may be held on a dedicated Journey list so that we can:

• Confirm your registration
• Send information about The Journey
• Announce programme dates
• Offer opportunities to reserve a place
• Communicate enrolment and payment information

Registering for The Journey waitlist does not automatically enrol you in the programme.

Joining The Journey waitlist does not automatically subscribe you to the general Garden newsletter unless you separately opt in.

7. Payments

Payments made through gardenofabi.com are processed using:

Stripe

Payment providers process certain financial and transaction information according to their own privacy policies and security requirements.

Garden of Abi does not intend to directly store your complete payment-card details.

8. Service Providers

We may use trusted third-party service providers to operate Garden of Abi.

These may include providers responsible for:

• Website hosting and technical services
• Ecommerce functionality
• Payment processing
• Email and newsletter delivery
• Shipping and fulfilment
• Analytics
• Booking or programme platforms
• Accounting and administrative services

These providers receive access only to information reasonably necessary to perform their relevant services and process information according to their respective obligations and agreements.

Website/hosting: Bluehost
Ecommerce: WooCommerce
Payment processing: Stripe
Email marketing: MailerLite
Analytics: Google Analytics
Booking/programme platform: Eventin and MemberPress

9. International Data Transfers

Garden of Abi is operated by Abi Loves AG, a company registered in Switzerland, and may use service providers located in Switzerland, the European Economic Area or other countries.

Where personal information is transferred internationally, we take appropriate steps to ensure that the transfer is handled in accordance with applicable data-protection requirements and that appropriate safeguards are used where required.

10. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet applicable legal, accounting, tax or regulatory requirements.

Different information may therefore be retained for different periods.

For example:

• Customer and transaction records may be retained for the period required by applicable accounting, tax and legal obligations.
• Newsletter information may be retained while you remain subscribed and, where appropriate, for a limited period afterwards to record your communication preferences.
• Enquiry information is retained only for as long as reasonably necessary to respond and maintain appropriate business records.
• Programme information may be retained for the duration of the programme and afterwards where reasonably necessary for administration, legal obligations or the establishment, exercise or defence of legal claims.

We periodically review the information we retain and delete or anonymise information that is no longer required.

11. Your Data-Protection Rights

Depending on the law applicable to you and your circumstances, you may have rights concerning your personal information, including the right to:

• Request access to personal information held about you
• Request correction of inaccurate or incomplete information
• Request deletion of information in certain circumstances
• Request restriction of processing in certain circumstances
• Object to certain processing
• Withdraw consent where processing is based on consent
• Request portability of certain information where applicable
• Lodge a complaint with the competent data-protection authority

To exercise your rights, contact:

[email protected]

We may need to verify your identity before completing certain requests.

12. Cookies & Analytics

Gardenofabi.com may use cookies and similar technologies necessary for the website to function.

Other cookies — including analytics, advertising or other non-essential technologies, where used — will be managed in accordance with applicable consent requirements.

Where consent is required, you can choose whether to accept non-essential cookies through the website’s cookie-management tool.

13. Security

We take reasonable organisational and technical measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no online transmission or storage system can be guaranteed to be completely secure.

14. Children

Garden of Abi products, programmes and services are intended primarily for adults.

We do not knowingly collect personal information from children through the website for marketing purposes. If you believe a child has provided personal information to us inappropriately, please contact [email protected].

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technologies, business practices or applicable requirements.

The most recent version will be published on this page together with its last-updated date.